How and when can get Dalian Wanda get a return on investment?
|The 2015 acquisitions of Ironman and Infront Sports & Media properties have made Wanda Group one of the world’s largest and most comprehensive sports companies. Logo: Dalian Wanda Group|
IRONMAN is missing a real and long term sponsorhip deal and tv coverage on a global scale. Logo: WTC
|Infront already manages media and marketing assets for IRONMAN in EMEA region. Logo: Infront|
Update: Sportspromedia has released a similar point of view of the importance of Infronts future role and how Dalian Wanda Group acquired WTC:
The Swiss-based agency [...] lead by its chief executive Philippe Blatter, an Ironman participant and enthusiast, was the driving force behind bringing the WTC and Wanda together.
For its part, Infront made the following statement to SportsPro: “The acquisition of the WTC represents an important step to further expand the strategic involvement in global sports business, a strong move into the fast growing field of active lifestyle and mass participation events as well as into event ownership. Further it perfectly complements Infront’s portfolio, including major marathon events as well as the B2RUN and Happy 10K running series. “Our shared aim is to build a number one position in the global sports market through a variety of major expansion projects.” 
Will IRONMAN continue its aggressive groth and expansion plan?Yes, according to an email Andrew Messick, CEO of IRONMAN sent on August 27: "This ownership transition marks the start of another exciting chapter and opportunity for growth of our company. This sale allows IRONMAN to continue its aggressive growth, particularly throughout Asia, and reinforces our global appeal."
Will IRONMAN's Senior Management stay in place?There is no answer for the long term, but the same email addresses this topic as well: "Although this is big news for our organization, rest assured that the IRONMAN team will stay focused on our races, our people, our athletes and our partners. IRONMAN has a very bright future: I intend to remain the CEO of IRONMAN and will be signing a contract extension as will the core of our senior management team. More broadly, our teams and leadership will remain intact, we will continue to grow and provide opportunities for partners and athletes."
Other sources wrote about a 5 year agreement between Dalian Wanda and the senior management of IRONMAN and its core members.