Dienstag, 8. Oktober 2013

Versatile camera producer GoPro announced official 2013 title sponsorof 2013 IRONMAN triathlon World Championship Hawaii

IRONMAN is proud to announce GoPro as the title sponsor of the 2013 IRONMAN® World Championship triathlon and as the Official Camera of the IRONMAN World Championship.  The GoPro IRONMAN World Championship will take place in Kailua-Kona, Hawai’i on Saturday, October 12, 2013. GoPro, maker of the world’s most versatile camera, produces wearable and gear-mountable cameras that enable users to capture their life’s important moments in the most immersive perspective possible.

“GoPro is excited to partner with the 2013 IRONMAN World Championship and offer its viewers a never-before-seen immersive perspective of the competition. Not only does GoPro serve as an excellent training tool for triathletes, it also allows IRONMAN triathlon participants of all levels to capture and document their own life-changing experiences,” states Todd Ballard, Director of Sports Marketing for GoPro.

As the Official Camera of the IRONMAN World Championship, GoPro will offer a unique high-definition perspective to capture footage of the iconic IRONMAN event.  GoPro cameras will also be provided to event referees to capture the ongoing action.

“The IRONMAN World Championship is the most iconic endurance event in the world and we are thrilled to have GoPro on board as our title sponsor,” said Andrew Messick, CEO of IRONMAN. 
“GoPro will provide our athletes and viewers a new and unique perspective of the sport of triathlon during this pinnacle event.”

Coverage of the 2013 GoPro IRONMAN World Championship can be viewed live exclusively on www.ironman.com. NBC will air the GoPro IRONMAN World Championship special program on Saturday, November 16 at 4:30 p.m. ET.

About GoPro
GoPro makes the world’s best-selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are sold in more than 35,000 stores in over 100 countries worldwide and direct via GoPro.com.
GOPRO® and HERO® are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.

  1. http://de.gopro.com
  2. Ironman.com/triathlon-news/announcements.aspx

Dienstag, 1. Oktober 2013

Nestlé is considering sale of its PowerBar brand as part of the Nestlé Performance Nutrition division, Reuters reported exclusively

According to Reuters, world's largest food company Nestlé (NESN.VX) is considering the sale of global leading sports nutrition specialist PowerBar. Nestlé declined any comments, while Reuters refers to internal sources. With an estimated $175 million annual revenue the behemoth of sports and active lifestyle nutrition may have been to small to fit properly into Nestlé's mass market brands with billions of revenue, large facilities and complex processes. 175 million is just about 1.7 percent of the $10.4 billion that Nestlé’s nutritional division generates on an annual basis.

PowerBar is partnerd with events like Tour de France, Berlin Marathon, IRONMAN and thousands of teams or individual athletes. Screenshot: PowerBar.de 
PowerBar was bought in 2000 from California based founder Brian Maxwell of Canada for an undisclosed amount. Media refer up to $375 million payment. Global headquarters are located in Florham Park, New Jersey (USA), European HQ is based in Munich (Germany). Frank Jimenez, Global Head of Nestlé Performance Nutrition serves currently as c-level head of the PowerBar division as well, succeeding Richard Laube (Head of Nestlé Nutrition) and Philip Arnett (CEO PowerBar).
  1. Powerbar.com
  2. Reuters.com/article/2013/09/26/us-nestle-powerbar-idUSBRE98P17620130926?irpc=932
  3. Businessweek.com/articles/2013-09-30/is-nestl-losing-its-appetite-for-powerbar
  4. Handelsblatt.com/unternehmen/handel-dienstleister/nahrungsmittelkonzern-nestle-stellt-mehrere-geschaeftsbereiche-zur-disposition-/8872482.html

The Armstrong lie, what to expect or just some movie promotion?

All insider believe, that Lance Armstrong's legendary coming out at Oprah was for sure not the whole story. Does the recent change at top of UCI with Brian Cookson bring some more insights from pro cycling or is this just a teaser for just another commercial movie project? Lance Armstrong: "Let people understand, what the true narrative is. (...) The real nature and real detail of the story. B(ecause), we haven't heard it - is the truth."