Mittwoch, 27. Februar 2013

PowerBar und Competitor Group Inc. mit globaler Sponsorvereinbarung

PowerBar, eine Marke der schweizer Nestlé Nutrition und einer der wichtigsten globalen Ernährungspartner für aktive Menschen und Athleten und die us-amerikanische Competitor Group haben erstmalig eine globale Partnerschaft über mehrere Jahre angekündigt. Die Competitor Group vereint unter einem Dach Sportveranstaltungen, Rennregistrierungsdienstleistungen für Veranstalter und Sport-Verlagswesen in den Kern-Ausdauersportarten Schwimmen, Radfahren und Laufen.
PowerBar unterstützt erstmalig im globalen Umfang die Competitor Group. Logo: Nestlé Nutrition

Pressemitteilung: PowerBar and Competitor Group Launch Global Sponsorship

Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced a new global sponsorship with PowerBar, sports nutrition leader and founder of today’s energy bar category. The agreement spans three of CGI’s marquee endurance sport event series and includes a custom integrated marketing program.

The new multi-year deal unites two of the endurance industry’s most respected and recognized brands and encompasses CGI’s entire event and media portfolio. The agreement names PowerBar as the official  energy bar of the 32-event Rock ‘n’ Roll Marathon Series, as well as the official bar and energy gel of the REI Muddy Buddy Adventure Series, TriRock Triathlon Series and the endurance LIVE awards gala.

“Given PowerBar’s leadership in performance nutrition, we are excited to provide a fully integrated platform for the brand to engage with athletes around the world,” said Scott Dickey, CEO of Competitor Group. “Our brands share a passion for performance and we look forward to working together to develop new and innovative ways to engage our consumers through memorable event experiences and a commitment to leading a healthy and active lifestyle.”

PowerBar’s multifaceted global sponsorship agreement with CGI expands the company’s deep portfolio of existing event sponsorships and longtime athlete support within the endurance sports community.

“Teaming up with Competitor to officially fuel their widely-popular events was a natural fit given our shared commitment to today’s dedicated endurance athlete community,” said Frank Jimenez, Global Business Head for PowerBar. “From the first-time marathoner to newbie triathlete to all around multi-sport pro, PowerBar works to support the athlete’s journey from early training to race day and recovery. We proudly support Competitor, an industry leader who makes the ultimate event experience their number-one priority.”

The Rock ‘n’ Roll Marathon Series is the world’s largest running series, known for placing entertainment stages along every mile of the course, lining the route with hundreds of local cheerleaders and then topping the experience off with a finish line concert celebration for all participants. The musically-themed races have spearheaded an active lifestyle movement that provides a unique entertainment outlet for people from all walks of life.

REI Muddy Buddy events are adventure races that invite teams of two to choose between the traditional Bike & Run, in which participants switch off running and biking, and the run only event, which keeps teams together as they navigate on foot. Courses are lined with challenging obstacles and feature a signature finale that involves both teammates crawling through a 50-foot-long mud pit before crossing the finish line together.

The TriRock Triathlon Series presented by REI has grown into one of the nation’s premier multisport series, taking place in 8 cities across the U.S. in 2013.  The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route, offering a unique race experience unlike anything else the industry has to offer. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.

About PowerBar

PowerBar provides fueling options, training tools and motivation to help athletes push to defy their physical limits. The company’s products are backed by decades of leading edge sports nutrition science and its created-by-athletes-for-athletes product development process. In addition to its CGI sponsorship, PowerBar continues to sponsor some of the world’s top endurance events including Ironman, the Tour de France, Boston, New York City and Berlin Marathons, as well as thousands of grassroots endurance events globally. For more information visit or follow PowerBar on Facebook and Twitter.

About Competitor Group

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. The aggregate CGI customer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets span the full range of  the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally,, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.

With a leading market share of endurance enthusiasts, CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series and the REI Muddy Buddy Adventure Series, collectively delivering more than 600,000 professional and amateur participants in 2013. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000.


Christopher Stadler neuer weltweiter Marketingchef der World Triathlon Corporation

Christopher Stadler ist der neue weltweite Marketingchef der World Triathlon Corporation (WTC) mit ihren drei Kernmarken Ironman, Ironman 70.3 und 5150. In der Rolle des Chief Marketing Officer (CMO) folgt der US-Amerikaner Erik Vervloet nach. Vervloet lenkte rund ein Jahr, nach seinem Wechsel vom ehemaligen Ironman-Sponsor K-Swiss, im Hauptquartier der WTC in Tampa (Florida) das schnell wachsende Unternehmen. Stadler ist nach dem erst 2013 berufenen neuen Europa-Chef Thomas Dieckhoff der zweite Mann mit Hintergrund beim Mischkonzern Procter & Gamble. Zuletzt war Stadler als Global Head of Acquisition Marketing bei der Fitness-Kette Equinox tätig.

Jessica Weidensall verlässt nach acht Jahren Tätigkeit für die WTC ebenfalls die Ironman-Familie. Sie hatte zuletzt den Posten des Director Global Public Relations inne.
Christopher Stadler nimmt nach Stationen bei Equinox, L'Oreal, Procter & Gamble, New Line Cinema und Ernst & Young die Rolle des globalen Head of Marketing bei Ironman ein. Screenshot: 

Pressemitteilung: World Triathlon Corporation Introduces New Chief Marketing Officer

World Triathlon Corporation (WTC) announced that Christopher Stadler has been appointed to the position of Chief Marketing Officer. He will play a critical role on the global leadership team, overseeing all marketing, public relations, communication and athlete engagement efforts across the IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids® brands.

“I am excited to be a part of such a respected brand and inspiring community,” said Christopher Stadler, Chief Marketing Officer of World Triathlon Corporation (d/b/a IRONMAN). “My focus is on improving communication as we tell the IRONMAN story and enhancing the athlete experience. It’s important that we find new and creative ways to engage with them.”

Stadler joins the team with more than 15 years of marketing and general management experience at Procter & Gamble, L’Oreal and Equinox Fitness Clubs. At Procter & Gamble, Stadler was responsible for marketing and new product development for several iconic brands. At L’Oreal he served as the Vice President of Marketing for Ralph Lauren Fragrances. Most recently, Stadler was the Global Head of Acquisition Marketing for Equinox Fitness Clubs where he provided strategic marketing leadership for 57 clubs, including the opening of 15 clubs in the United States and the international plans for Equinox in Europe and Canada.

“I am delighted that Chris has joined the global IRONMAN leadership team,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “He has a strong and relevant marketing background that will help us continue to build and improve IRONMAN all around the world.”